Privacy Policy
Effective Date: August 4, 2026
Last Updated: August 4, 2026
The Institute of Massage & Performance (“IMP,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, request information, submit an application, enroll in a program, communicate with us, attend an event, or otherwise interact with IMP.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information we collect depends on how you interact with us.
Information you provide directly
We may collect:
Your name, email address, telephone number, mailing address, and ZIP code.
Your preferred method and time of contact.
Your desired enrollment timeframe and preferred class schedule.
Your educational background, certifications, employment history, and professional experience.
Information included in requests for program information, lead forms, applications, enrollment documents, surveys, or correspondence.
Identification, transcripts, diplomas, certificates, or other application materials that you choose or are required to submit.
Information about your interests, career goals, and reasons for considering massage therapy education.
Payment and transaction information relating to application fees, registration fees, tuition, courses, events, or other purchases.
Communications you send to us by email, telephone, text message, chat, social media, or another channel.
Call recordings, voicemail messages, chat histories, transcripts, and summaries where recording, transcription, or automated communication tools are used.
Accessibility, health, or accommodation information that you voluntarily provide or that is needed to administer an educational program or requested accommodation.
Any other information you choose to provide.
Payment-card information may be collected and processed directly by a third-party payment processor such as Stripe. IMP generally receives transaction details and payment confirmation rather than your complete payment-card number.
Information collected automatically
When you visit our website or interact with our emails or advertisements, we may automatically collect:
Internet Protocol address.
Browser, operating system, and device information.
Device and advertising identifiers.
Approximate location based on your IP address.
Referring website or advertising source.
Pages viewed and buttons or links selected.
Dates, times, and duration of visits.
Form-start and form-submission activity.
Website errors and performance information.
Email opens, link clicks, and delivery information.
Advertising attribution and conversion information.
Cookie, pixel, tag, and similar technology data.
Information received from other sources
We may receive information from:
Meta, Facebook, Instagram, Google, and other advertising or lead-generation platforms when you submit a form or interact with our advertising.
Referral sources or individuals who direct you to IMP.
Event, registration, scheduling, or payment platforms.
Customer relationship management and communications providers.
Publicly available sources.
Service providers acting on our behalf.
2. How We Use Information
We may use personal information to:
Respond to requests for information.
Contact prospective students about programs, schedules, tuition, admissions, tours, enrollment opportunities, and upcoming classes.
Process and evaluate applications.
Administer enrollment, education, attendance, student services, and career-support activities.
Schedule calls, tours, interviews, classes, appointments, or events.
Process fees, tuition, refunds, and other transactions.
Maintain student, applicant, customer, and alumni records.
Provide continuing-education programs, resources, products, or services.
Send administrative communications and service updates.
Send marketing or promotional communications where permitted and where any required consent has been obtained.
Personalize website content and communications.
Measure website use and improve the performance and usability of our website.
Measure advertising performance, attribute conversions, and understand how prospective students find us.
Create advertising audiences or deliver relevant advertising, subject to applicable privacy choices.
Operate our customer relationship management system and communications workflows.
Provide customer support through staff members, automated systems, chat tools, or AI-assisted agents.
Record, transcribe, summarize, or review communications for service, training, security, documentation, and quality-assurance purposes.
Prevent fraud, spam, abuse, security incidents, and unlawful activity.
Enforce our agreements and policies.
Meet licensing, educational, accreditation, recordkeeping, tax, legal, or regulatory requirements.
Protect the rights, property, safety, and security of IMP, our students, applicants, staff, and others.
We may also use information for another purpose that we explain when the information is collected or for which you provide consent.
3. Email, Telephone, and Text Communications
When you provide your contact information, we may contact you regarding your inquiry, application, enrollment, appointments, tours, program information, or other requested services.
We will send promotional text messages, automated calls, or other communications requiring consent only when we have obtained the consent required by applicable law.
Text messages
Where you have opted in to receive text messages:
Messages may concern program information, admissions, applications, schedules, appointments, enrollment, events, reminders, or promotions.
Message frequency may vary.
Message and data rates may apply.
Reply STOP to unsubscribe from text messages.
Reply HELP for assistance.
Consent to receive marketing text messages is not a condition of purchasing or enrolling in a program.
Mobile telephone numbers and SMS opt-in or consent records will not be disclosed to third parties or related businesses for their own marketing or promotional purposes. We may provide this information to vendors that help us deliver messaging, customer service, communications, or other operational support. SMS opt-in data and consent records are excluded from all other sharing.
We may retain limited suppression information after an opt-out so that we can honor your request.
You may unsubscribe from promotional emails by using the unsubscribe link included in the email. We may continue to send non-promotional messages relating to an application, transaction, enrollment, account, class, or other existing relationship.
Telephone calls
You may ask us not to place promotional calls to you by telling the caller or contacting us using the information below. A request to stop promotional calls does not prevent us from responding to a new request that you initiate.
4. Voice AI, Chatbots, and Automated Systems
IMP may use automated communications technology, chatbots, virtual assistants, or artificial-intelligence-powered voice agents to:
Respond to inquiries.
Answer common questions.
Collect preliminary information.
schedule calls, tours, interviews, or appointments.
Route calls to the appropriate person.
Follow up on requests for information.
Provide reminders or status updates.
Transcribe or summarize communications for our staff.
When legally required, we will obtain consent before placing calls that use an artificial, prerecorded, or AI-generated voice. The FCC treats AI-generated human voices as artificial or prerecorded voices under the Telephone Consumer Protection Act.
Calls and chats may be recorded, transcribed, analyzed, or summarized for documentation, training, service, security, and quality-assurance purposes. Where required, we will provide an appropriate recording or AI-use disclosure.
Automated systems may assist our team, but IMP does not intend to make final admissions or other legally significant decisions solely through an automated system without appropriate human review.
You may request assistance from a human representative at any time.
5. Cookies, Analytics, and Advertising Technologies
We use or may use cookies, pixels, tags, software development kits, and similar technologies to operate our website, remember preferences, understand website use, measure advertising, and improve our services.
Google Tag Manager may be used to manage and deploy analytics, advertising, and conversion-tracking technologies. Google describes Tag Manager as a system for configuring and deploying website and application tags.
Technologies used through our website may include:
Google Tag Manager.
Google Analytics.
Google Ads conversion tracking and remarketing.
Meta Pixel and Meta conversion technologies.
HighLevel or GoHighLevel tracking and form technologies.
Email measurement technologies.
Other website performance, analytics, scheduling, or advertising tools.
These technologies may collect or receive browser and device information, IP addresses, page interactions, advertising identifiers, referral information, and conversion events.
We do not intentionally provide application documents, payment-card details, health information, SMS consent records, or other sensitive student information to advertising platforms for targeted advertising.
Your cookie choices
Depending on your location and our website configuration, you may be able to manage nonessential cookies through a cookie-preference tool displayed on our website.
You may also:
Adjust cookie settings through your browser.
Clear existing cookies.
Use advertising opt-out controls provided by advertising platforms.
Enable a supported universal opt-out signal, such as Global Privacy Control.
Disabling certain technologies may affect website functionality or our ability to measure whether advertising resulted in an inquiry.
6. Customer Relationship Management and Communications Platforms
We may store and manage applicant, prospect, student, and customer information through a customer relationship management platform such as HighLevel or GoHighLevel.
These systems may be used to:
Store contact and inquiry information.
Manage admissions and enrollment pipelines.
Send emails and text messages.
Place or receive telephone calls.
Schedule appointments.
Create tasks and reminders.
Record communication histories.
Operate workflows and automations.
Provide AI-assisted communications and customer support.
Measure lead sources and conversions.
Our service providers may process information only as needed to provide contracted services, comply with law, protect their systems, or fulfill other permitted purposes.
7. How We Disclose Information
We may disclose personal information to the following categories of recipients.
Service providers
We may use providers that support:
Website hosting and maintenance.
Customer relationship management.
Email, telephone, and text communications.
AI, transcription, and customer-support services.
Analytics and advertising measurement.
Payment processing.
Scheduling and event registration.
Cloud storage and document management.
Information technology and cybersecurity.
Professional, accounting, compliance, or legal services.
These providers receive information as necessary to perform services for us.
Advertising and analytics providers
We may disclose online identifiers, device information, website activity, and conversion information to analytics and advertising providers.
Depending on applicable law, some uses of advertising cookies may be considered targeted advertising, sharing, or a sale of personal information even when no money is exchanged. You may opt out as described in the “Privacy Rights and Choices” section.
School personnel and authorized representatives
Information may be accessible to authorized administrators, admissions personnel, instructors, support staff, contractors, or professional advisers who need it to perform their responsibilities.
Legal and safety disclosures
We may disclose information when reasonably necessary to:
Comply with a law, regulation, subpoena, court order, or governmental request.
Enforce an agreement or policy.
Protect the safety, rights, or property of IMP or another person.
Investigate suspected fraud, security incidents, abuse, or unlawful conduct.
Establish, exercise, or defend legal claims.
Business transactions
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, subject to applicable legal requirements.
At your direction
We may disclose information when you direct us to do so or provide consent.
8. Sale and Targeted Advertising
IMP does not sell personal information to third parties in exchange for money.
However, the use of certain advertising cookies, pixels, and related technologies may be defined as a “sale,” “sharing,” or “targeted advertising” under some state privacy laws.
Where applicable, you may opt out by:
Using the cookie or privacy-preference controls on our website.
Enabling a supported universal opt-out signal.
Emailing info@instituteofmassageandperformance.com with the subject line Privacy Opt-Out.
An advertising opt-out does not prevent you from seeing advertisements. It may make the advertisements less personalized.
9. Sensitive Personal Information
We may collect sensitive information when reasonably necessary for admissions, student services, payments, accommodations, legal compliance, or another disclosed purpose.
Sensitive information may include financial information, identification information, health or accommodation information, and information contained in application documents.
We will:
Collect sensitive information only where reasonably necessary.
Obtain consent where required.
Limit access to authorized individuals and service providers.
Not use sensitive personal information for targeted advertising.
Retain it only for legitimate operational or legal purposes.
10. Data Retention
We retain personal information for as long as reasonably necessary to:
Respond to an inquiry.
Process an application.
Maintain an applicant, student, graduate, customer, or transaction record.
Provide requested programs and services.
Comply with educational, licensing, tax, financial, contractual, and legal obligations.
Resolve disputes.
Enforce agreements.
Prevent fraud and maintain security.
Honor communication opt-outs.
Different categories of information may be retained for different periods. When information is no longer reasonably needed, we may delete, de-identify, or securely dispose of it.
11. Information Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, alteration, misuse, or disclosure.
These measures may include access controls, authentication requirements, vendor management, secure hosting, employee or contractor confidentiality obligations, and security monitoring.
No website, communication method, database, or storage system can be guaranteed to be completely secure. You should use care when sending sensitive information electronically.
12. Privacy Rights and Choices
Depending on where you live and subject to applicable law, you may have the right to:
Confirm whether we process your personal information.
Access personal information we hold about you.
Correct inaccurate information.
Request deletion of information.
Obtain a portable copy of certain information.
Opt out of targeted advertising.
Opt out of the sale or sharing of personal information.
Opt out of certain profiling or automated decision-making.
Withdraw consent where processing is based on consent.
Appeal our decision regarding a privacy request.
Receive equal service without unlawful discrimination for exercising a privacy right.
New Jersey law provides qualifying consumers with rights that include access, correction, deletion, portability, and opting out of targeted advertising, sales, and certain profiling.
Submitting a request
Send your request to:
Email: info@instituteofmassageandperformance.com
Subject: Privacy Request
Please provide enough information for us to identify the relevant records and understand your request. We may need to verify your identity before fulfilling certain requests.
You may use an authorized agent where permitted by law. We may request proof of the agent’s authority.
Appeals
To appeal a decision concerning a privacy request, email:
info@instituteofmassageandperformance.com
Use the subject line:
Privacy Request Appeal
Include your original request and the reason you believe the decision should be reconsidered.
13. Children’s Privacy
Our website and general marketing are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization.
Where a minor is eligible to inquire about or apply for a program, we may request involvement or consent from a parent or legal guardian as required.
If you believe a child under 13 has provided information to us without appropriate authorization, contact us so that we can review and address the matter.
14. Third-Party Websites and Services
Our website may link to services operated by other organizations, including payment, social-media, scheduling, educational, or informational websites.
This Privacy Policy does not govern the independent privacy practices of third parties. Review the privacy policy of any third-party service before providing information to it.
15. Changes to This Privacy Policy
We may update this Privacy Policy as our practices, technologies, services, or legal obligations change.
When we make changes, we will revise the “Last Updated” date. If a change is material, we may provide additional notice through our website, email, or another appropriate method.
Your continued interaction with IMP after an updated policy becomes effective is subject to the updated policy.
16. Contact Us
Questions, concerns, or privacy requests may be directed to:
Institute of Massage & Performance
516 Commerce Street
Franklin Lakes, NJ 07417
Telephone: (201) 355-4599
Email: info@instituteofmassageandperformance.com